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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr

By: Peter, J. Paul.
Contributor(s): Donnelly, James H.
Material type: TextTextPublisher: New York, NY : McGraw-Hill Irwin, c2013Edition: 11th ed.Description: xvii, 796p. : ill. (some col.) ; 27cm.ISBN: 9814577669 (ISE.).Subject(s): Marketing -- Management | Marketing -- Management -- Case studies
List(s) this item appears in: New Arrivals
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Item type Current location Call number Copy number Status Date due Barcode Item holds
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HF5415.13 . P387 2013 (Browse shelf) 1 Available 1011337
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Includes bibliographical references and index.

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